Research Spotlight꞉ LeBow Marketing Department's COVID-19 Research
From Yasmeen Mayes
Join Drexel LeBow’s Marketing Department for a spotlight on the timely research being conducted around COVID-19. This spotlight features three 10-minute TED talk-style presentations with time for audience Q&A.
Topics and Presenters Include:
- Jintao Zhang: When Should Retailers Increase Prices during a Crisis?
- Wenyan Yin and Farhana Nusrat: Quarantining to Become a Better Me: Effect of Voluntary versus Compulsory Preventive Behavior on Consumer Adaptation During COVID-19
- Carissa Anthony: Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior During a Pandemic